Printed collateral materials such as custom coasters are crucial when it comes to marketing strategies, trade shows, promotional items & giveaways.
Even in a digital world print ads can still be the most powerful medium for getting your message across. Often marked with your company logo or name and details, the main goal of printed promotional products is to increase brand awareness and identity. Different from your everyday business card or flyer, promotional products such as personalized coasters are useful, very effective and usually kept around for years, which of course is the overall objective.
Inexpensive & complimentary to your digital marketing, here are a few innovative custom printed coasters.
Following smart graphic design principles are important when creating promotional products such as drink coasters because it helps to ensure your brand is portrayed in the most effective way. It is important to strike a balance giving enough detail without overloading your potential target consumer with too much information. You want your graphic and logo to stand out using your company colour schemes, fonts, and imagery that enhance the visual communication between the brand and the consumer.
The most effective marketing strategy is the one that covers all your bases with both printed and digital media. Add QR codes, and URLs to your custom coasters print media to steer the audience toward your website or social media page. According to recent studies, nearly 70% of online searches are caused by offline communications—which means a strong print presence can actually lead to more online conversions and sales.
Online marketing is definitely not going away. And, perhaps, it should be the main focus to your ongoing marketing strategy. So say “yes” to social media, online content, apps, and the rest of it, but don’t forget that print media can still play an important role in your overall content marketing mix. According to Nielsen Research, nearly 90% of consumers say they want to receive printed marketing collateral related to promotions and sales.
Don’t limit your options when the options are almost limitless!
Design plays a huge part in the effectiveness of your branded promotional materials, so it pays to use a professional. Promotional items such as bags, pens, key chains, and custom coasters can be extremely effective but only if they are intelligently designed. It's hard to make an impact when your collateral doesn't stand out. Too many businesses make the mistake of forgoing creativity in favor of sticking to the standard design features.
Creative without strategy is called 'art.'
Creative with strategy is called 'advertising.'
In the world of branded beverage coasters, you're not just restricted to a bland, printed rectangle or round shape. The options are bountiful, for example, custom coaster die-cutting lets you completely alter the shape of your media so you can create almost any uniquely shaped coasters to suit your presentation. Changing the shape of your media makes it easier to remember and harder to part with since it looks and feels different from the standard template.
In the 21st century of the web, social media and viral videos, it's easy to overlook the art of print, but it's as relevant and powerful as ever.
According to Content Marketing Institute and Marketing Profs research, only about one in three marketers use the printed channel as part of their content marketing strategies. Marketers today are so focused on digital channels that they’ve all but forgotten the power of print.
What’s old is new again
Social media, online content and mobile applications are all part of the marketing mix today. Still, what excites marketers and media buyers is what is not being done. They want to do something different… something new. It’s hard to believe, but the print channel could be on the verge of a rebirth. Take a look at our recently updated Gallery Showcase of amazing graphics printed on personalized coasters.
"Many a small thing has been made large by the right kind of advertising"
~ Mark Twain
Coaster Factory is North America’s premier beer coaster manufacturer, providing exceptional service and the highest quality custom coasters printed on premium European pulpboard.
High Quality, Coaster Printing, Colors & Materials: Our offset presses print FULL color (CMYK) on BOTH sides of your coasters (spot color is available). Not only do Coaster Factory's authentic European Pulpboard coasters effectively absorb spills, they’re lightweight, firm, and look great too!
Great Prices: We offer competitive pricing on any size coaster order, from 1,200 into the millions! We have standard value pack pricing for most common quantities and can provide quotes for larger or customized orders. Have your artwork, logo, picture or design printed full color on both sides with many size and custom shape options.
Fast Delivery: Need your coasters quickly? Whether your order is large or small, you'll receive your custom coasters fast. We offer standard as well as GUARANTEED RUSH production options (extra fees apply).
Your brand is the most powerful tool in your toolbox and coasters are a unique, useful and cost effective way to promote your product or message. The biggest brands have known this for a very long time!
CALL us at 1-866-BEERMAT
Blog posts by Alex Zafer