STOP THE PRESSES! Print is NOT Dead
We have been hearing this for years now. That print is dead.
(All images on this blog are digital versions of printed coasters manufactured for our clients)
Tell that to all the start-ups, small and large businesses around the planet. Tell that to the schools, libraries, science labs, doctor’s offices, government departments. Tell that to the real “Mad Men and Women” of today on Madison Avenue. Sure, print has gone through many changes, challenges and evolutions, especially with advancements in technologies, but is it dead? We hardly think so. Even with all the doom and gloom of newspapers shutting down their presses, slashing staff and magazine ad sales dramatically down, E-books are still outsold by hardcover and paperback. Scores of new specialty magazine titles launch every year.
How many times have you interacted with printed materials from the time you wake up?
Do the clothes you wear have printed design? Did you get a receipt when you purchased them? Did you read the label on the shampoo bottle this morning? The side of the cereal box or the milk carton? How about the juice box you may have packed in the kids lunch box? How many other boxes and packages did you handle this morning that contained print? We haven’t even stepped out of the house yet.
What did you see on your way to work today? Consider your daily journey. How many advertisements did you come across? Sale signs. Memos. Menus. Billboards. Pamphlets. Did you sign a birthday card? Use the gift certificate or coupon? What came out of the office printer today? How about the take-out coffee cup sitting on your desk?
Everywhere you look to the time you return home, something is being used to communicate and inform you. In many cases it was done on a print press. From the time you picked up the mail to the moment you turned to the last page of the newspaper, flyer, magazine, or book before you close your eyes at night. Print. Print everywhere.
So print is dead? Huh. That is like saying that brick and mortar stores are dead. Sure, they used to be the only way to shop for goods and services, and of course they’re not anymore – but they still have their place. Just like PRINT!
Print ads and brochures are still the most important tools in marketing.
Believe it or not, business brochures have been around since the 13th century A.D. During renaissance era, they emerged as the only marketing tool that reached the customers at their location. Even right up to today and into the foreseeable future, print continues to be the medium of choice for mass marketers.
Consider even in our current age of websites and digital media, the impact of printed ads and brochures STILL are as important as they ever were all those decades and centuries ago. Think about your business cards, like your credit card, you wouldn’t leave home without it.
The print industry continues to be one of the largest employers in North America. Think about that next time you hear someone say that print is dead. If the world were to suddenly go dark and our screens to go blank, we would still have print as a way to communicate and inform. Yes, this is the digital age, and the future lies in new media and new ways to deliver information. But if you want your marketing strategy to be truly effective and well-rounded, you must think multichannel. Print is an extremely effective tool, especially working hand-in-hand with digital.
Similar to television, movies and the music industry, what we’re witnessing is a rethinking of the medium and its place in a digital world. So the question is; HOW will YOU use print media to stand out from your competition?
How will you reach out to your customers in more personal and creative ways? Well-crafted, customized print pieces such as custom drink coasters are a great way to do that. If it can be printed, it can be printed on a coaster! By placing this keepsake item into the hands of your target audience, you are engaging them in a much more personal manner. By customizing the design of your promotional coaster you can truly speak to your customer in ways that other print ads cannot. The more personalized, the better. That is the key to standing out and the more likely a customer will hang on to that item and engage with it over a longer period of time.
What worked yesterday does not work today. REINVENTION! Don’t limit your copy to just your product or message. People are much more sophisticated now than ever. They can smell generic mundane advertising from far away. Use the uniqueness of a custom coaster design to create something that speaks to your customers lifestyle and interests, and then show them how your product fits into their life. The materials we use for our coasters are the utmost in quality, thick beautiful pulpboard stock. It is impressive to hold. Combine that with an experienced graphic designer who understands proper use of typefaces, creative illustration and good photography and you've got a promotional print product that will surely be memorable.
Print may not be the dominant player it once was, but it is far from dead. As a matter of fact it is probably the most effective complement to today’s popular digital media. It is hard to have one without the other. Some studies have shown that print is the winner when it comes to perceived credibility over digital ads found online. Further studies show that business results improve in marketing campaigns that utilize print as one of several media offering a valuable and vital role in integrated campaigns.
Finally, a custom printed coaster can always be used to drive your customers to your online presence. Make sure to include your web address, QR code, Facebook page, Twitter handle, and other social media information. This way you spread the reach of your direct marketing campaign by cross-promoting both print and digital platforms. So tell me, is print really dead? No. Clearly digital and print complete one another. Sounds like the perfect relationship, doesn't it?
Coaster Factory is North America’s premier beer coaster manufacturer, providing exceptional service and the highest quality custom coasters printed on premium European pulpboard.
High Quality, Coaster Printing, Colors & Materials: Our offset presses print FULL color (CMYK) on BOTH sides of your coasters (spot color is available). Not only do Coaster Factory's authentic European Pulpboard coasters effectively absorb spills, they’re lightweight, firm, and look great too!
Great Prices: We offer competitive pricing on any size coaster order, from 1,200 into the millions! We have standard value pack pricing for most common quantities and can provide quotes for larger or customized orders. Have your artwork, logo, picture or design printed full color on both sides with many size and custom shape options.
Fast Delivery: Need your coasters quickly? Whether your order is large or small, you'll receive your custom coasters fast. We offer standard as well as GUARANTEED RUSH production options (extra fees apply).
Your brand is the most powerful tool in your toolbox and coasters are a unique, useful and cost effective way to promote your product or message. The biggest brands have known this for a very long time!
CALL us at 1-866-BEERMAT
Add an element of authenticity and flair to your promotion with these thick, durable coasters made with eco-friendly European pulp board printed with vegetable-based inks.
Need a quote? Click over to our Custom Coaster Quote Form. See our coaster designs by viewing our online Coaster Factory Showcase. Check out our FAQ (Frequently Asked Questions) section.
Go OUTSIDE of the standard Circle or Square Shaped Coaster! Try these on for size --
Do you have customization ideas you'd like to try? Talk to one of our representatives and we will look into it for you! Check out our stock library coaster shape pricing options!!
~ blog post by Alex Zafer