The power of promotional products!

With such a wide variety of promotional products out in the market, that no matter what your budget, there is certain to be something that fits within it. Sometimes the simplest and most inexpensive promotional items are the most effective.

Promoting your brand through specialty promotional products is one of the cheapest and most effective ways to make sure you are remembered by your customers. Generally speaking, the lifespan of promotional products are well in excess of other mediums, having the highest percentage recognition recall of all media.

You really don’t need a big budget. Take our coaster products for example. For mere pennies each, coasters provide a better cost-per-impression than just about any other form of print media advertising. The flexibility is huge, as promo products go, essentially anything that can be printed (graphics, logos, copy, full colour designs) can be printed on a drink coaster.

When choosing promotional products you must think of the long-term value.

Since we only use authentic pulpboard (as opposed to flimsy cheap paper or cardstock) our coasters are highly durable, reusable, allowing you to always remain fresh in your existing customers’ minds. Every time your customer or prospect uses the product they’re exposed to your company’s name and message. Coasters are a tremendous bang for their buck. With eye-catching design combined with good content coasters can be both interesting and useful. Coasters have staying power because of their usefulness and durability. They can be reused countless times, even after getting wet as they are highly absorbent and dry quickly retaining their shape.

Here are five major benefits of using promotional products as a marketing tactic, which we’d like to share with you today.

5 Benefits of Using Promotional Products:

1. Increased brand recognition.

One of the many goals for businesses, any and all, regardless of size and type, is often brand recognition. How can you make your brand stand out from the competition? How do you remain in the minds of your customers, both current and potential? One way is to get creative with your marketing. Promotional products are a simple tool that can help increase brand awareness for business; by customizing an item that a customer can use in his or her everyday life with your logo, for instance, you’re able to keep your business top of mind.

2. Small investment for mass outreach to a targeted audience.

In an economy where every marketing dollar counts, it can be difficult to choose exactly which promotional items make the most sense for your business, and what items will give you the most “bang for your buck.” With a small price to pay with big dividends, long lasting impact, promotional products are the greatest value for your investment. Keep this in mind: A simple giveaway is a great way to increase customer loyalty. If you own a storefront, including a fun take away with purchases is a nice way to say thanks!

3. The calling card.

While the business card will always be a valuable business staple, promotional products open the imagination for a fun and more creative way to showcase your contact information. They used to be called ‘visiting cards’, also known as a calling card. Instead of just leaving a potential customer with your business card, for example, you can distinguish yourself by leaving both your business card AND another tangible, branded product. By the way, coasters make for very interesting novelty calling cards themselves.

4. Repeated exposure dilemma

One of the of the biggest questions in the world of marketing is how do you remain consistently in front of customers without consistently spending a ton of money? One of the ways to answer this question is to put yourself into the shoes, minds and hands of your customers. Think about what useful items your customers will want to keep around. If you own a bar or eatery for example, think about handing out free bottle openers or koozies. And a strikingly beautiful coaster! Coasters are a valuable marketing tool that can be used as stand-alone campaigns or in conjunction with a broader advertising strategy. Here’s an idea, work with a local craft brewer that you wish to feature in your establishment and share in the promotional costs -- a win win on the battle for exposure. Coasters can be quite the conversation piece when used for cross-promotional purposes and product launches

5. Sales, ROI and The Role of Promotional Products

Promotional products play an important role in driving improvements in both brand opinion, purchase intention and customer retention. The use of custom promotional products increases market share, strengthens brand image, and builds both employee and customer loyalty.  Distributor sales people who position their sales differently, who are results oriented, and who understand the objectives that their clients want to achieve, will help promotional products to be perceived as a more valuable marketing tool that can have a calculable ROI.

Consider this statistic: The Australasian Promotional Products Association (APPA) conducted research to show the value of the promotional merchandise industry. APPA states the effectiveness of promotional merchandise is demonstrated by their research which shows that 52% of recipients of promotional merchandise say their impression of a company is more positive after receiving a promotional product, 76% recall the name advertised on the product, 55% keep the item for more than one year, nearly 50% of recipients use them daily and 52% of people do business with a company after receiving a promotional product. Other considerations and benefits of promotional merchandise include product definition, residual value marketing, accountability, "The Power of Purpose", product types, such as printing and artwork.

How did your last marketing strategy results stack up against those numbers?

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Add an element of authenticity and flair to your promotion with these thick, durable coasters made with eco-friendly European pulp board printed with vegetable-based inks.

Need a quote? Click over to our Custom Coaster Quote Form. See our coaster designs by viewing our online Coaster Factory Showcase. ​Check out our FAQ (Frequently Asked Questions) section.

Go OUTSIDE of the standard Circle or Square Shaped Coaster! Try these on for size --

Do you have customization ideas you'd like to try? Talk to one of our representatives and we will look into it for you! Check out our stock library coaster shape pricing options!!

blog post by Alex Zafer