Promotional products advertising is the fourth-fastest growing advertising medium, and is ranked among the highest in usage with both traditional and digital media.
When promotional products are used that's when they go to work reinforcing your branding. COASTERS are ideal & practical:
Every marketing plan ought to include promotional products. When tied in with an effective strategy, it can add measurable value to your ad campaign and create a memorable experience. We know online marketing is the way of the future, and the future is now, however unconventional marketing strategies or even more traditional methods shouldn’t be overlooked either. Using promotional merchandise is one such strategy.
Have you used promotional products for advertising and branding for your company? If you have not run a campaign using branded products, then you might be interested to know that according to several surveys of promotional product recipients, they really do work to increase branding, favorable sentiment, that lead to sales.
Promotional Products Can Show Off Your Brand
One of the most significant findings that came from a BPMA (British Promotional Merchandise Association) survey is that promotional merchandise delivers a high return on investment (ROI). Much higher in fact compared to spends on radio and outdoor advertising with an ROI that is equal to TV and print advertising.
The survey found that nearly 80% of respondents said they were likely to do business with the company in the future, with 8 out of 10 (84 per cent) respondents stating that a branded promotional gift increased brand awareness.
Promotional products are an excellent tool for increasing your branding efforts. Not only are they kept by the recipients, but when they are used by those recipients, it can be looked at as an endorsement of sorts by their co-workers, friends, and family, who also become exposed to your brand through the use of the promotional product.
- 90% of recipients use a promotional product they received at least once a week.
- 10% of recipients pass a promotional product on to family or friends.
- 87% kept a promotional product for more than a year.
- 20.9% of recipients made a purchase after receiving a promotional product.
That is a very high success rate when you realize the lower level of effectiveness for other types of advertising:
- 4% made a purchase after viewing a print ad
- 1% made a purchase after watching a television commercial
- 6% made a purchase after seeing an online ad
More than half of promotional product recipients (56%) said that their impression of the company improved after receiving a branded item. That's pretty impressive.
This information from recipients of promotional products or branded gifts serves as proof that they work to increase your branding and improve the favorability of your company - even in a world that is heavy on Internet-ad focus.
Promotional products have been around for decades. Think of pens, hats, shirts, coffee mugs and tote bags as an example. Coasters as a vehicle to promote beer brands have been around for even longer. And anything that can be printed can be printed on a coaster, acting like Mini-Billboards for any company to take advantage of. Almost every industry and business type is getting on the coaster ride.
Why Coasters? It's about the IMPRESSIONS factor!
Studies have shown that the average coaster is viewed by 8 customers before being taken, shared or recycled. For example, 100,000 Coaster Factory Coasters can generate as much as 800,000 impressions. That's a lot of eyes seeing your message. Think about how much it would coast you to get that kind of reach advertising on local TV or Radio.
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Add an element of authenticity and flair to your promotion with these thick, durable coasters made with eco-friendly European pulp board printed with vegetable-based inks.
Need a quote? Click over to our Custom Coaster Quote Form. See our coaster designs by viewing our online Coaster Factory Showcase. Check out our FAQ (Frequently Asked Questions) section.
Go OUTSIDE of the standard Circle or Square Shaped Coaster! Try these on for size --
Do you have customization ideas you'd like to try? Talk to one of our representatives and we will look into it for you! Check out our stock library coaster shape pricing options!!
Blog post by Alex Zafer