When some of us think of the drink coaster we might have a vision in our minds of something we put under our wet coffee mugs, sweaty tumblers and glasses. Watermark rings on the wood table might also spring to mind. You know, like when your mother yells “PUT A COASTER UNDER THAT CUP!” Others might think to bartenders or servers who slip a "branded" beer coaster under their pint glass at the local tavern, like the ones we see with a Coors or Budweiser logo on it. Yes, these are more common and traditional uses of the old mighty coaster, an invention that goes back to the 1890’s. The first custom coaster was a cardboard punch-out manufactured by the printing company Friedrich Horn in Germany, producing a variety of illustrations, jokes and phrases printed on them. By the early 1900's they began appearing in English pubs where they are more commonly known as “beer mats” or "drip mats", however in most countries they’re known simply as the beer coaster.
Today there are literally billions of drink coasters manufactured each year. Next to the billboard, coasters are probably one of the oldest traditional forms of branded advertising communication. Of course like billboards, not all drinks coasters are used for just advertising beer products. We have seen just about every industry you can think of come to Coaster Factory to print their marketing and advertising. We have a saying around here, "if it can be printed, it can be printed on a COASTER!"
One of the biggest trends we've seen utilize our specialized services are in the special events sector. Concert organizers, theatre shows, film festivals, music festivals, symphony orchestra's, from NASCAR to the Superbowl, all kinds of producers of special events use coasters as a vehicle for promotion. Sure, we cannot under-estimate the power of social media marketing, TV & radio commercials, the Internet and digital advertising, but the physical printed promotional giveaway item holds massive power in getting the word out. The tangible vs. the virtual. As a specialty advertising item, custom designed coasters are perfect for this kind of use. They are novel, useful, with a bigger market reach than you may at first realize. If you read our last blog post, we discuss how the popularity of promotional products is on the rise.
Coca Cola products; Pepsi Products; Smirnoff; Molson; Labatt; Guinness; Budweiser; Red Bull; BMW; Volkswagen; Microsoft; GoPro; Dreamworks; Walt Disney Animation Studios; Cirque du Soleil. This short-list is like reading a Who's Who of the biggest brands in the world.
From bands and radio stations to major hotel and restaurant chains, breweries, casinos, museums, galleries, sports teams, to theme parks, we have covered the gambit in the tourism & entertainment industry not to mention several Tony Award winning Broadway shows, block buster movies, CNN, ESPN and HBO just to name a few.
Showcase your message or logo at any event or venue with these versatile coasters. They are the perfect blank canvas for accentuating your artwork or brand. Try them for bars or nightclubs, tradeshow giveaways, beverage promotions, outdoor promotions, concerts or sporting events.
Here are a few examples of coasters we have manufactured for clients in entertainment and special events. Take special note of the great graphic design work too:
Your next special event or corporate function is bound to be a success with our fantastic selection of custom coasters. They are ideal for business events, corporate functions, upscale giveaways, beverage promotions and a whole lot more. Contact a customer service representative for assistance when selecting the perfect custom drink coasters for you.
Click over to our Custom Coaster Quote Form.
Check out our FAQ (Frequently Asked Questions) section for more on printing coasters.
Take a look at our recently updated Gallery Showcase of amazing graphics printed on personalized coasters.
Coaster Factory is North America’s premier beer coaster manufacturer, providing exceptional service and the highest quality custom coasters printed on premium European pulpboard.
High Quality, Coaster Printing, Colors & Materials: Our offset presses print FULL color (CMYK) on BOTH sides of your coasters (spot color is available). Not only do Coaster Factory's authentic European Pulpboard coasters effectively absorb spills, they’re lightweight, firm, and look great too!
Great Prices: We offer competitive pricing on any size coaster order, from 1,200 into the millions! We have standard value pack pricing for most common quantities and can provide quotes for larger or customized orders. Have your artwork, logo, picture or design printed full color on both sides with many size and custom shape options.
Fast Delivery: Need your coasters quickly? Whether your order is large or small, you'll receive your custom coasters fast. We offer standard as well as GUARANTEED RUSH production options (extra fees apply).
Your brand is the most powerful tool in your toolbox and coasters are a unique, useful and cost effective way to promote your product or message. The biggest brands have known this for a very long time!
blog posts by Alex Zafer
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